What changing your name would cost

The risk of losing a name is usually described in words. Put a number on it: this calculator does not use an average cost of rebranding — it uses yours.

Locations, signs, storefronts3pcs060+Everywhere the name physically appearsPackaging run per year20 000pcs0500 000+Units. Leave 0 if there is no packagingAdvertising per year60UZS m01 000+UZS millions. Digital, outdoor, creatorsYears the brand has traded4years130+The longer it runs, the costlier recognition isMonthly revenue150UZS m02 000+UZS millions. Only used for the recognition line

Changing the name would cost at least272mm

Signage and storefrontsUZS 4m per location: production, installation, removing the old one: 12 m
Packaging: artwork and a new runUZS 900k per thousand units, artwork rework included: 18 m
Advertising written off40 % of the annual budget worked for the old name: 24 m
Website, maps, social, stationeryOne-off pack: site, map listings, social, stationery: 12 m
Documents and contractsRenaming across documents, contracts and platforms: 6 m
Lost recognitionOne month of revenue for every three years of the brand: 200 m

Every rate is taken at the low end, so the total reads as «no less than», not as a forecast.

Registering the mark costs a fraction of that

And it is done once for ten years, with the right to renew. We quote the exact figure after the free name check.

Check a name

This is an estimate, not a contractor's quote. Its job is to put two numbers side by side: protecting the name now, and losing it later.

Find out whether your name is free

We check the mark for similarity and name the risks of refusal. A trademark attorney answers, not a bot and not a form.

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